Earlier this year, Cuera and PadelPadel officially entered a partnership for 2026 - a collaboration built on shared ambition, strong community values, and a mutual passion for growing the sport of padel.

Strengthening Our Position in Padel

Over the past years, Cuera has grown steadily within the padel apparel segment. This partnership marks another important step in strengthening our position - not only within the sport itself, but within the culture surrounding it.

Together with PadelPadel, one of the most engaged padel communities in Denmark, the ambition is clear: to create elevated experiences both on and off the court.

The partnership includes several key initiatives throughout 2026:

• 4 shop-in-shop solutions across all PadelPadel venues
• 4 major DPF events under the name Cuera Open
• Official award partner for all DPF tournaments in 2026

A Community That Makes It Matter

A special thank you to the entire PadelPadel team - Brian Sørensen, Brian Kirkegaard, Daniel Christensen, Frederik Sangill, Philip Stærmose, Liv Deleuran-Skjold, and everyone involved in and around the community.

Your professionalism, energy, and dedication to the sport are exactly why this partnership feels so natural and meaningful.

Strong Start: Aalborg & Odense

Since announcing the collaboration, we have already hosted the first two Cuera Open events in Aalborg and Odense - both met with strong support and engagement from the padel community.

Across the events, we experienced intense and ambitious competition - combined with something equally valuable: connection.

Players, partners, and padel enthusiasts gathered in the Cuera Lounge to network, exchange experiences, and share their passion in an atmosphere defined by openness and energy.

That is what makes this partnership special.

It is not only about competition, but about building a culture around padel - rooted in ambition, professionalism, and genuine human connection.

Building a Culture Around Padel

More than just a sport, padel brings people together.

It creates a shared sense of belonging that extends beyond the court - a community driven by energy, passion, and connection.

We are excited for what lies ahead and look forward to the upcoming Cuera Open events in Aarhus and Copenhagen.

Thank you to everyone who has been part of the journey so far - this is only the beginning.