On Friday, June 20th, premium padelwear brand Cuera officially marked its arrival in the UK with a community-driven launch event hosted in partnership with Wigmore Sports Ltd - and brought to life with the help of Padel Shift.
Set against the idyllic backdrop of The Club by Bamford at Daylesford Farm, the event welcomed select guests from across the UK padel scene for an unforgettable day of sport, sun, and shared spirit. With 30-degree weather, freshly launched gear, and a curated programme, the event embodied Cuera’s belief that padel is more than a sport - it’s a lifestyle and a community.
The day included:
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Welcome drinks and words from Cuera Co-Founder Ulrik Leth
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A dynamic mobilisation session by Chloe Hodgson of Chloe’s Pilates
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Coaching and mix-in play curated by Padel Shift
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And courtside refreshments to close out the evening in good company
“This wasn’t just a launch; it was a celebration of the values Cuera is built on - performance, people, and community,” says Ulrik Leth. “We’re proud to be stepping into the UK and contributing to the incredible momentum around padel here.”
The event also marked the beginning of Cuera’s exclusive distribution partnership with Wigmore Sports, a well-respected name in the UK racquet sport scene. Together, the two companies are committed to not only supplying premium apparel to UK players but also to investing in the grassroots and culture of padel.
A Strategic and Community-Focused Entry into the UK
The partnership with Wigmore Sports includes:
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Exclusive UK distribution of Cuera’s collections
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Local stock for fast and easy access to top-tier padelwear
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Club activations, community events, and co-branded collaborations
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A focus on growing the sport through ambassador programmes and creative campaigns
“Padel is booming across the UK, and we’re thrilled to partner with Cuera - a brand that brings quality, vision, and community focus to the sport,” says Rohun Davda, General Manager at Wigmore Sports.
For Cuera, this event was just the beginning. The brand has big plans to embed itself in the heart of the UK padel community - not just as a supplier of performance wear, but as an active player in shaping the sport’s future.
About Cuera
Cuera is a premium padelwear brand founded in Denmark, built around the belief that great design, functionality, and community can elevate every match. Combining Scandinavian aesthetics with high-performance materials, Cuera creates apparel made for movement and moments.
For more information or press inquiries:
marketing@cuera.co
www.cuera.co
