A joint effort to grow padel in Scandinavia through community.
We’re excited to team up with Acenta Group / Sport of Padel. Without a doubt one of the most professional partners in the padel industry. With their market expertise and our shared passion for performance and design, this partnership is a powerful step toward elevating the apparel culture within the sport.
"At Cuera, we don’t just choose partners, we choose people. Business is important, but the team behind it matters just as much. This is a values-driven collaboration built on mutual respect, ambition, and trust. To succeed in this space, we know it takes more than great products. It takes community. This partnership gives us the reach, the network, and the local presence to bring that community together and truly make an impact in Norway and Sweden.”
- Ulrik Leth, Co-founder of Cuera
The partnership supports Cuera’s mission to bring premium, purpose-driven design to padel players across Europe, while staying rooted in values and community development.
“Cuera represents exactly what we believe padel needs more of – quality, passion, and authenticity. We’re incredibly proud to represent a brand that not only understands the game but also the culture and people behind it. Together, we’re bringing something truly unique to the Nordic market: a fusion of high-end design and community-focused purpose."
- Carsten Johansen, Managing Director for Global Operations, Acenta Group
“This partnership with Cuera is an important milestone that strengthens our Sport of Padel brand and reinforces our long-term vision. It boosts our visibility, brand awareness, and positions us even more clearly on our path to becoming the leading platform for padel in the Nordics and beyond.”
- Håkan Tollefsen, CEO of Acenta Group.
